AbsoluteJOI Skincare — Bringing Science and Non-Toxic Living to Skincare

Over 75% of products marketed to women of color contain toxic ingredients. AbsoluteJOI Skincare offers safe, effective, healthy alternatives for beautiful skin.

Anne January 13, 2020 at 3:59 pm
Pledged of $15,000 goal
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Skincare for You

What Is the Best Way to Care for Melanin-Rich Skin?

While skin is skin, there are certain characteristics that are more common with melanin rich skin, which make our skincare needs unique. The issues that must be addressed for melanin-rich skin include the following:

  • Aging – People with melanin-rich skin age differently and have fewer issues with wrinkles. Instead of products that target “fine lines and wrinkles”, our skin needs products that address dark marks and hyperpigmentation that occur with age.
  • Sensitivity – We are twice as likely to have sensitive skin, which means our skincare products need to be made without perfumes or dyes, and limited added ingredients. Sensitive skin benefits from anti-aging products that arand do not cause reactions.
  • Oil Production – Many of our customers have oily skin – even as adults. This means they are often dealing with acne and anti-aging at the same time. Based on this, anti-aging products for adult oily skin should not contain heavy emollients that clog pores.
  • Hyperpigmentation – Over 80% of people with melanin-rich skin have concerns about hyperpigmentation. Natural ingredients, including Vitamin C are excellent for preventing and treating dark marks. AbsoluteJOI is a clean beauty brand, which means we do not use skin bleach in any of our products.

Help Us Create Better Skincare for

Melanin-Rich Skin!

Hi! My name is Dr. Anne and I am happy to introduce you to AbsoluteJOI Skincare.

I was inspired to create AbsoluteJOI skincare when my daughters became young women and wanted to take better care of their skin. I was also having problems finding products that really worked for my mature skin because I wasn’t having issues with “fine lines and wrinkles” but did have dark marks and uneven tone.

Then, when I started to research products made for women of color, I discovered that over 75% of products marketed to us contain toxic ingredients like parabens, which mimic estrogen and are found in breast cancer and other tumors. While the clean beauty movement is raising awareness about the impact of these chemicals on health, no one is focused on outreach to women of color despite the fact that we have paraben levels that are 4-8 times higher than others.

AbsoluteJOI is an inclusive clean beauty brand that offers people with all skin types and tones simple but effective skincare. Our products are designed to benefit melanin-rich skin. I select every ingredient based on clinical research showing its effectiveness. Rather than offering products made by mass manufacturers for resale, I developed the formula for every one of our products myself to make sure they’re effective and contain no toxic or questionable ingredients. I believe healthy skin is beautiful, and beauty products can support our health.

We currently have four products available, and I am asking for your contribution to help us grow from four to ten products to offer comprehensive high quality, non-toxic skincare to people with melanin-rich skin. In addition, the importance of clean beauty for women of color is a message we’re spreading though our blog, social media and events and want to continue to share and raise awareness.

Non-toxic skincare for women of color is about more than looking good. It is about taking control of our health. Being deliberate about not accepting lower quality products. And exercising our purchasing power to demand high quality skincare that meets our needs and is safe to use.

Thanks, in advance for your support and for sharing.

Dr. Anne

Founder, AbsoluteJOI Skincare

Thanks for Your Contribution!


5 thoughts on “AbsoluteJOI Skincare — Bringing Science and Non-Toxic Living to Skincare

  1. Kenya

    Thank you Anne and your team for making products that are for us, that are about us! Excited for what’s on the horizon for AbsoluteJOI Skincare!

  2. W Orlando

    Thank you for bringing our community something we can trust when it comes to skincare. I use AbsoluteJOI products and appreciate how my skin feels. Moreover, friends and family ask me what I’m doing because they notice the healthy improvements in my face.

    1. Anne

      Every time you tell me someone comments on your skin and asks are you doing something different, it just makes me smile. So happy the products are making such a difference.


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